Ep 20: There’s a Million Dollars Under YOur SHOE: With Terrence Kelleman
Episode Summary
Stephen talks with special guest, Terrence Kelleman, whose brand Dynomighty Design grew to become one of Inc Magazine’s fastest growing companies for 3 years. He is the founder and inventor of the Mighty Wallet.
Terrence shares his entrepreneurial secrets including: how he got several million views on YouTube, his unconventional marketing rules and how to made a successful business pivot.
EPISODE HIGHLIGHTS:
[4:32] His beginnings as an entrepreneur while working at New York’s Museum of Modern Art.
[7:50] How Terrence’s product video got several million views including the attributes of that video that made it go viral.
[12:52] Fighting off knock-offs and the successful business pivot to the Mighty Wallet
[14:50] How to handle massive transformational times in stride.
[18:40] Taking home run shots once in a while and how to find a million dollars under your shoe.
[22:30] The best eCommerce podcast advice for the moment. COVID-19’s networking opportunities and what you can do today in business that wouldn’t happen in any other time.
[28:40] A couple examples of Terrence’s recent customer campaigns including one about Tyvek, an anti-microbial material in the Mighty Wallet that is also used in medical PPE equipment.
[32:20] How Terrence got an order for 650,000 wallets through an unconventional marketing tactic.
[34:30] The element of surprise and how to make marketing memorable.
Links + Resourced Mentioned
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