That brand whose emails you secretly admire? Their Klaviyo is just working harder.
Their secret is boring: every flow, campaign, segment, and send doing exactly what it should. We make Klaviyo accounts boring like that, and boring turns into second orders, third orders, and customers who keep coming back.
(Email horror stories welcome. Safe space ;)
Your repeat revenue is flat. Your Klaviyo bill isn't.
The bill grew. Fine. Did sales?
Growing accounts hide the answers: one-time buyers nobody re-invited, and dead profiles that pay Klaviyo without ever paying you.
You'd fix it all yourself — if Shopify left you the week. It doesn't. So that's the part we take.
Needle Movement is deliberately small: Stephen scopes it, Stephen builds it, a tiny senior team executes. You're paying for the hours that touch revenue — not the meeting about the meeting.
Fewer dollars out. More revenue in. Same account.
Trusted by 50+ DTC brands
12+ years in Klaviyo
$35 million in email revenue
Stephen has helped us immensely building Klaviyo automations from the ground up. We went from averaging $6k per month on automations to $34k in a span of 6 months.
The Needle Movers
Every account leaks somewhere specific. The bill. The inbox. The calendar. The list. The second order. Each Needle Mover exists to close exactly one of those — you'll know from the name which one you need.
You're billed for every active profile — including the thousands who stopped opening years ago — and nobody inside a busy brand is watching for it. We read the account and the invoice, find what you're paying for nothing, and hand you the savings on one page.
The brands that lose Black Friday lose it in October. You get a calendar built to win Q4 — ramp planned, flow-and-sale conflicts caught early, and the post-BFCM winback most brands never build — done before November starts.
Deliverability fails silently — the dashboard looks fine while roughly 1 in 8 emails never reaches an inbox.* We find where an account is losing inbox placement, fix the sender signals behind it, then re-warm sending over 4–6 weeks with 30 days of monitoring after. You see the before-and-after, not a slide about it.
The #1 problem in DTC, politely ignored: most customers buy only once. We put a dollar figure on the leak, then build against those curves — post-purchase, winback, replenishment.
Every flow in the account earns more when the list grows. Which makes signup capture the highest-leverage project you own. For 90 days, it’s somebody’s only job. For stores with 50,000+ monthly visitors.
* Validity, 2026 Email Deliverability Benchmark Report
Open rates don't pay invoices. Orders do.
Two engagements for when the fix is the whole system, not one leak.
The account outgrew its setup. Nothing's on fire — but flows, signups, and segments built for a smaller business leak revenue every week. In eight weeks we find the leaks and fix the ones costing the most. Not a roadmap. The work, done.
No marathon. Day 60, you're done — and already seeing results.
Your team is good. It's also juggling ten things at once. The Whisperer adds a senior Klaviyo brain to the roster — no headcount, no ramp — to handle what a busy team can't stop for: the judgment calls, growth strategy and the builds that break quietly.
Conditional splits. Segment logic. Your team keeps the day-to-day calendar and sends. We stay in our lane: Klaviyo, all the way down. That's the point.
From $1,800/mo
Want us to just run the whole thing? We do that too. No, it's not cheap — we assumed you'd rather start smaller. That's what the projects above are for. Contact us here for full service.
The numbers have names.
Fifty-plus DTC brands, $35M attributed email revenue. Three of the stories behind it:
A Norwegian bathroom retailer and the abandoned-cart series that would not quit.
$1M attributed
You're probably wondering…
Yes, including the thing you're squinting at the screen about right now. Probably question #3.
01Who will I actually work with?+
Stephen. The person who scopes your account is the person who builds it, with a small senior bench behind him for execution and design. One name on the proposal, same name in the account.
02What sets you apart from other Klaviyo providers?+
Over a decade inside Klaviyo across 50+ DTC brands — long enough to know which “best practices” are neither.
We're small on purpose: no account managers between you and the work, no junior team learning on your dime. What you get is expert attention — undiluted, straight from the person who's done this a dozen times before.
03How do I know this is a good fit?+
You represent a $1 million to $20 million a year DTC brand that knows the money's being left on the table somewhere — a flow, a segment, a signup form — but you'd rather run your business than go spelunking through Klaviyo to find it.
04Why spend on email? Why not just spend more on paid media?+
Paid media is rent; your list is what you own. Every repeat order lowers your blended CAC, and the customer placing order five costs nothing to win again. We're biased — but so is the math.
05Can you just run the whole Klaviyo thing for us?+
Yes — and sometimes that's the right call. More often, a capable-but-buried in-house team needs us on one or two lanes (flows, analysis, list growth): lower cost, higher ROI, no year-long lock-in. We'll tell you which you are on the first call.
06How much time will this save us?+
Enough that Klaviyo stops being a tab open in someone's head. Smart teams don't neglect email on purpose — launches and paid just shout louder, and that's how a cart flow goes 18 months without an edit. We keep the quiet channel maintained, so the next surprise in the account is a good one.
07Oh, but what about AI? Do you use that?+
Yes — where it makes us sharper, not lazier. Claude reads months of account data in minutes; Klaviyo flags who's about to churn; a human still makes every call that touches your revenue.
Dirty little secret: your competitors are probably already using it (they're just too polite to admit it). Sitting this one out is how brands fall way behind.
The reason why the company is called Needle Movement is because you actually move the needle. We experienced continuous triple-digit growth from when we started working with you.
From the blog
Dead profiles, unsuppressed lists, SMS credit burn — the overspend patterns that show up in account after account, and the order to cut them in.
The needle doesn't move itself.