Real-Deal Digital. No Impersonations.


Needle Movement is a digital strategy company led by Stephen Carl (pictured above in center). We show brands how to master the digital world, find new audiences, and get the most out of their current customers. 

Stephen founded Needle Movement after 18 years of working with larger companies like Lafayette 148 New York where he led digital business from $8 million in annual revenue to nearly $45 million. He is an expert on digital strategy and a leader in the

industry whose speaking engagements include conferences such as Luxury Interactive and Predictive Summit.

Now, with the help of his trusted band of digital experts, and his border collie sidekick, Nico, Stephen is empowering even more businesses with customized strategy and services that work. Hiring Needle Movement is pretty much like having a VP of Growth—without having to pay that hefty year-end bonus. 


When we’re not moving needles, we’re joining movements.


As passionate as we are about promoting social media, we are also dedicated to promoting social good. Because of a family connection to the disease, Needle Movement makes an annual donation to the Breast Cancer Research Foundation and we encourage others to make a contribution. 

Our rescued border collie Nico would also like to encourage people to support local shelters like Sean Casey Animal Shelter and ASPCA, which have helped save thousands of dogs like her.