Episode 63 How to Double Your Sales with Chase Clymer
Episode Summary
Chase Clymer is the Co-founder of Electric Eye, an agency that increases sales for eCommerce brands. Chase is also the host of Honest Ecommerce, a weekly podcast providing Shopify store owners with honest, actionable advice to increase their sales and grow their businesses.
Listen in as he discusses strategies for eCommerce growth and how to scale Shopify brands.
The ebook was created with the intention of helping Shopify brands simplify growth by focusing on three key performance indicators: conversion rate, average order value, and sessions.
We’ll also tackle other topics towards the end, including the Grammys and Chase’s favorite songs.
Highlights:
(01:04) Download Chase’s free eBook about eCommerce Growth: Double Your Sales eBook
(03: 59) Distilling Ecommerce Growth Strategy and Filtering the Noise
(06:42) “eCommerce is Math”: The Simple Formula for store success.
(09:25) Tips for Tracking Website Statistics & Improving Conversion Rates
(13:33) How to Improve Website Performance: Landing Pages, Customer Journey, and Website Speed
(18:52) Optimizing Your eCommerce Website for Higher Conversion Rates and Average Order Value
(23:58) On-site Product Bundling and Upselling - Chase walks thru the entire cart experience and a great app that he recommends for stores.
(27:50) The 3-Step Funnel of Online Business: Top, Middle and Bottom.
(32:52) Mistakes Brands Make While Scaling Their Business: Don’t do this!
(36:14) Importance of Adaptability in Brand Marketing
(41:07) The Grammys and three song picks that Chase swears by.
Links Mentioned
Website: Brand Scaling Framework (download eBook here)
Podcast: Honest Ecommerce
LinkedIn: Chase Clymer
Youtube: Honest Ecommerce
Other Links:
Triple Whale: Triple Whale
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