The needle, moved.
Since 2015, Needle Movement has generated $35M attributed email revenue across 50+ DTC brands. A few of those stories below, told with the numbers left in.
Case studies
Carried in 500+ North American stores, over 90% wholesale. Needle Movement built the lifecycle program — welcome, cart abandon, post-purchase, winback — plus list growth and launches.
Norway's bathroom renovation superstore. Every automation built from scratch around the renovating homeowner's actual fears — money pit, time suck, nightmare project.
Before founding Needle Movement, Stephen ran email in-house at this $200M luxury brand — refining the campaign strategy, migrating ESPs, and sending VIP birthday cards that converted at 16%.
Here's the part where we blush.
What Needle Movement has done for Brooklyn Cloth has been great. The benefit is the closeness and having that sounding board to do high-level strategy as well as be hands-on.
Stephen has helped us immensely building Klaviyo automations from the ground up. We went from averaging $6k per month on automations to $34k in a span of 6 months.
I had a really good experience working with Stephen. He’s a Shopify expert who was able to dig deep into our numbers and reveal opportunities that we would not have seen otherwise. Helped us a lot with email marketing.
Stephen brought a fresh perspective to writing copy and also technical expertise in setting up automated workflows on Klaviyo. He also was able to point out many things I had not thought of. All the emails and flow channels Needle Movement worked on have increased our revenue.
The needle doesn't move itself.
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