Podcast
How Noah Learner Tripled His Income with SEO
SEO expert Noah Learner joins us for a lively discussion on how SEO can work for anyone, while introducing a powerful new tool, Branch Explorer.
The Needle Movement Podcast
with Noah Learner
What’s in this one
Noah was VP of Product at Two Octobers when we recorded this, and he’d been speaking at MozCon and SearchLove. He’s since moved to Sterling Sky as Director of Innovation. He walks through his SEO checklist, and how he tripled his income over a few years. There’s career advice in here worth sitting with.
He also introduces Branch Explorer, a tool that pulls millions of rows of Google data most people never see. Plus the Yankees–Red Sox problem, his favorite song, and how to stop being afraid of a stage.
Links from this episode
Noah Learner
twooctobers.com
Noah on LinkedIn
linkedin.com/in/noahlearner
Sterling Sky
where Noah is now
Branch Tools
branch.tools
Jepto
jepto.com
Ella and Louis
on Spotify
What you’ll take away
1Three specific places a Shopify store should start with SEO — and why most skip them.
2How to find the obvious revenue sitting in SEO before chasing the hard stuff.
3How a network built slowly over years turns into income later, not immediately.
Chapters
TIME → TOPIC
00:04Introducing Noah Learner
03:14Noah's take on TikTok. Is it a serious threat to SEO?
08:08How Shopify stores start with SEO — three specific recommendations
12:45The return on investment for SEO, and where brands find obvious revenue
18:41Explorer for Search: millions of rows of Google data previously unseen
23:09How to onboard the Explorer tool via a consultation
25:38Building a personal network over years, and the income that followed
31:51Speaking at large conferences, and how to master public speaking
35:02Noah's pre-game routine before a presentation
38:25Noah's favorite song in the universe
40:33Noah's a Red Sox fan. Stephen's a Yankees fan. Can they still be friends?
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