The Home Run Formula to Better Copywriting with Kaleigh Moore
When we recorded this, Kaleigh Moore was writing eCommerce for Forbes, Shopify, Vogue Business and Adweek. She's since moved on to a harder problem — getting content retrieved by AI answer engines — which turns out to rest on the same thing this episode is about: deciding what's good enough to publish.
What’s in this one
We’d been following Kaleigh for years before this recording — she’s consistently early on eCommerce trends and treated as a mentor in DTC circles on what makes copy work. Bylines in Forbes, Shopify, Vogue Business and Adweek, plus 75+ articles that ranked #1 for the keyword the client asked for.
This one is about craft, not tactics. Why copy carries more of the acquisition load than most brands admit, how to build a writing practice that compounds, and the PAS formula — Pain, Agitate, Solve — applied to selling.
What you’ll take away
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Operator interviews and retention tactics, so you hear what's working in DTC before it's in everyone else's deck.