NEEDLE MOVEMENT.
BEYOND EMAIL · NEEDLE MOVER
Direct Mail Winback

Your flows can't reach every buyer. Their mailbox can.

Plenty of your customers bought once and never opted in to email or text messaging. Klaviyo can't touch them. But every one of them gave you a shipping address, and that's enough to bring them back.

Send My First Mailing
$1MM+ a year
Made for brands at this size.

Why mail, when you already have email?

Your retention plan only works on people who subscribed. Everyone else (the buyer who checked out as a guest, skipped the popup, never ticked the SMS box) hears nothing from you after the order ships. They're still customers. You just have no way to talk to them.

Direct mail is the one channel that can reach these buyers. You already have the address. We use it to put your brand back in front of the buyers your flows were never going to reach.

One mailing first. A program if it works.

Five things, one engagement

We prove it before you scale it.

1
The right buyers, picked first.
We do spot analysis of your customer file to find the best recipients for a mailing. Typically chosen by RFM (how recently, how often, and how much they've bought) plus their website behavior.
2
A proof-of-concept mailing.
One send, built to show whether direct mail earns a place in your marketing before you commit to more.
3
Your sign-off on everything.
You approve the list and the mailing before anything goes out.
4
Run end to end with PostPilot.
We manage the mailing with our partner PostPilot, so your team isn't running a new channel on top of everything else.
5
Full results after every mailing.
A full analysis of what each mailing did, so the call to send again is made on numbers, not a hunch.
$35M
Attributed email revenue tracked
12+
Years in Klaviyo
50+
Brands served
VIP birthday email
The VIP birthday email that went out first.
Who said mailers had to be boring?

The mailer we still brag about: birthday cards for a luxury fashion brand's VIP buyers. First by email, then a physical card in the mail. Of the thousands of customers who received one, 16% placed a new order. Not opened, not clicked — ordered. Turns out the brand's best customers loved getting birthday wishes from the CEO herself.

See the full case study →
How it runs
Pick
We pull the buyers your flows can't reach and rank them.
Approve
You sign off on the list and the mailing.
Mail
The proof-of-concept mailing goes out.
Repeat
With good results, more mailings get timed to the key dates that matter most.

Is this a fit?

Who it's for

Brands doing $1MM+ a year with real order history outside their list: buyers who never subscribed, including repeat customers you have no way to reach between orders.

What it isn't

A cold mailing to people who've never bought from you. Every name on the list is already your customer.

What it costs

Our fee is quoted on a call. Print and postage are billed separately, so you see exactly what the mail itself costs.

They bought from you once. They still check the mail.

Thirty minutes to check fit. I'll tell you straight whether there are enough unreached buyers to be worth mailing.

Send My First Mailing