NEEDLE MOVEMENT.
SEASONAL · NEEDLE MOVER
BFCM Architect

You don't need a Black Friday plan. You need a fourth-quarter plan.

BFCM is the one weekend everyone else is optimizing for. The brands that actually win Q4 are ready for all of it — the pre-sale ramp, the week itself, and the six weeks after it that most plans forget entirely.

Get Season-Ready
From $3,700
Plan + build, together.
Low on time to prep? → See BFCM Whisperer instead

Why "quarter," not "weekend"

Black Friday is the headline. It's also one weekend out of thirteen. The brands that come out of Q4 ahead aren't the ones who nailed one day — they're the ones with a plan for the ramp before it, the peaks around it, and the weeks after it, when everyone else has already stopped paying attention.

That's what this is: not a Black Friday sprint, a fourth-quarter plan with Black Friday inside it.

A real Q4 plan, not a Black Friday checklist

Five things, one build

Decided and built before the peak hits — not handed to you as homework.

1
A Q4 planning report.
Everything your brand actually needs to do this quarter, ranked — not a generic 40-item checklist copied out of a Klaviyo help doc.
2
Your sales offer, decided.
What the promotion actually is, when it runs, how deep it goes — resolved ahead of time, not improvised in the first panicked week.
3
Up to four major flows, rebuilt.
The flows that carry the quarter's revenue, readied for real volume instead of quietly running last year's settings.
4
A BFCM calendar.
Mapped to every peak the quarter actually has — not just the one weekend everyone else is staring at.
5
Post-BFCM winback, set up and running.
The flow that turns a one-time discount shopper into a repeat one — live before the season's over, not on a someday list.
$35M
Attributed email revenue tracked
12+
Years in Klaviyo
50+
Brands served
How it runs
Before now
We build the plan and the flows against your calendar.
The ramp
Your offer and flows are live ahead of the traffic.
The peak
Every major date on the calendar is covered.
After
The winback runs while everyone else has moved on.
Behind on BFCM prep? Here's the fix.
BFCM Whisperer

You didn't get the plan built ahead of time — that doesn't mean it's too late, it means the job changes.

A full rebuild isn't realistic this late — there's no runway to build four flows from scratch.

What actually helps: someone experienced looking at what you've already got, telling you plainly what's going to break, and fixing the two or three things that matter most before the traffic arrives.

I get inside your setup, catch conflicts before your customers do, and steer what's still fixable in the time you have left.

Who it's for

The brand who knows Q4 got away from them a little — sales are set up, flows exist, but nobody's actually checked whether any of it will hold up under real volume, and the sale starts too soon to find out the hard way.

What it isn't

A second version of the full build above. There isn't time left for that, and pretending otherwise would be the wrong sell at this point in the season.

See what's actually fixableThirty minutes. I'll tell you straight if there's enough runway left to help, and what that looks like if there is.

Black Friday is one weekend. Let's make sure the other twelve don't get wasted around it.

Thirty minutes to check fit, then we build against your calendar, not a template.

Get Season-Ready