THE NEEDLE MOVEMENT PODCAST
A podcast recorded dangerously close to a Klaviyo dashboard.
Conversations on retention, lifecycle and DTC — hosted by Stephen Carl, with guests from the founders and operators doing the work.
STEPHEN B/W PHOTO
COVER ART
MADE FOR DTC BRANDS · HOSTED IN BROOKLYN · INTERVIEWS + SOLO EPISODES
Start here
FEATURED EPISODE
Building the Perfect Welcome Series
with Jeff Lusczynski
Jeff Lusczynski of Convert Factor walks through his six-email welcome sequence — one email at a time. The order, what each email argues, and where the copy does the persuading.
The archive
Every episode has show notes. Pick a problem, press play.
EPISODE40:35
"Success is not a place, it's a mode" — Mental Health with Mike Rosen
with Mike Rosen
EPISODE31:52
The Home Run Formula to Better Copywriting with Kaleigh Moore
with Kaleigh Moore
EPISODE39:56
How I built the 'Seinfeld' of bedding brands — with Colin McIntosh
with Colin McIntosh
EPISODE38:56
[PHOTO]
"Nothing is 100% ethical" — Greenwashing and Biodynamic Cotton with Roberto Crivello
with Roberto Crivello
EPISODE47:27
How Noah Learner Tripled His Income with SEO
with Noah Learner
EPISODE45:57
[PHOTO]
How Two Brooklyn Sisters Rocked the Accessories World
with Chioma & Uchenna Ngwudo
This isn't small talk for us. Retention, lifecycle, the whole DTC mess — it's what we actually love talking about, and the show is just where we get to do it with someone else in the room.
Campaigns are what you send. Retention is what you built.
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