THE BLOG
Everything we know about DTC, out loud.
We talk about DTC because we can't help it. Flows, deliverability, list cleanup, the Klaviyo bill, and the rest of what we've picked up doing this for real.
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KLAVIYO COSTSAUG 2026·12 MIN READ
Why your Klaviyo bill is too high (and how to cut it without losing revenue)
Dead profiles, unsuppressed lists, SMS credit burn — the overspend patterns that show up in account after account, and the order to cut them in.
By Stephen CarlRead article
BFCMAUG 2026·9 MIN READ
The flows that break during BFCM, and how to fix them before November
Black Friday revenue is decided by the flows running before the traffic arrives, not the campaigns sent during it.
By Stephen CarlRead article
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Paid traffic is rent. Your list is what you actually own.
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