Everything we can’t stop talking about.
Retention is the home turf — flows, deliverability, the Klaviyo bill — but the articles and episodes here roam the wider DTC world: the operators, the tools, the tactics that actually move numbers.
Articles
Dead profiles, unsuppressed lists, SMS credit burn — the overspend patterns that show up in account after account, and the order to cut them in.
Black Friday revenue is decided by the flows running before the traffic arrives, not the campaigns sent during it.
The podcast
Conversations with the operators and tool-builders behind DTC retention. Chapters on every episode, so you can skip to the part you came for.
Email marketing in the hands of a professional has been key to generating a regular revenue stream. Not only is he talented but his detailed communication and consistent follow-through is just perfect.