Episode 54: THE BRAND SCALING FRAMEWORK WITH CHASE CLYMER
Episode Summary
eCommerce expert Chase Clymer shares his playbook: The Brand Scaling Framework which has helped his agency's brands grow from $1 million to $10 million in revenue. If you haven't seen Chase before on his podcast Honest eCommerce or as a speaker on a Shopify Town Hall, he's a gigabrain that's definitely worth a follow.
Stephen and Chase walk through a bunch of real-life scenarios to illustrate new tactics and the shortlist of items of what brands must hyper-focus on. A can't miss episode that you'll definitely walk away from with new knowledge.
What are you waiting for? Tune in now!
EPISODE HIGHLIGHTS:
[06:09] How to Determine Product-Market Fit in Your Industry
[09:21] The 3 KPIs a Business Should Worry About
[11:20] Conversion Rate: What It Means for Your Business
[17:07] Ideal Customers versus Mass Market
[18:37] How to handle business navigation
[20:12] How to get higher average order
[24:33] Ways to increase your website traffic
[29:48]How to stay on track with the framework?
Links Mentioned
Chase’s Websites: Honest Ecommerce (podcast), Electric Eye (agency)
LinkedIn: Chase Clymer
Twitter: Chase Clymer
Spotify: Honest Ecommerce
Other Mentioned:
The Black Keys (Band)
Do Ya Wanna Taste It? by Wig Wam (Song)
James Gunn (Director)
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