NFTs are in a good spot right now because it's a ten-billion-dollar market that began from virtually nothing earlier this year. It's big enough that we know it's here to stay, but it's also small enough that those who learn about it first have a strategic edge over those who don't.
Over the past few weeks, Nike purchased RTFKT, a company that makes digital fashion NFTs and Facebook just changed its corporate name to “META”. Are you convinced yet?

Stephen begins a new series of the NFT market. He'll talk about what he learned this year and what he wishes someone had told him before. 

The image in the episode cover is from Parallel Alpha, an NFT project that he’ll discuss later in the episode.

EPISODE HIGHLIGHTS:

• [04:46] Introducing our new series on the NFT market.

• [05:01]  What web3 and the metaverse are all about?

• [09:00] The importance of doing extensive research and building a thesis

• [10:20] The origins of the product drop. 

• [11:52]  How to time the market: NFT drops vs the secondary market (OpenSea)

• [12:04] How community and participation fit into NFTs and what eCommerce brands can learn. 

• [13:30]  How the Bored Ape Yacht Club crossed paths with The Strokes.

• [15:20] Tip #1: The NFT is growing: A closer look at the numbers. 

• [18:22] Tip #2: Buy what you like and have high conviction.

• [19:40] Stephen’s high conviction NFT: Parallel Alpha

• [21:50] Tip #3: Being aware of FOMO: Fear of Missing  Out

• [23:15] Tip #4: The best things happen when the market is quiet.  And vice versa.