Episode 59: Lesser-Known Secrets to Black Friday/Cyber Monday Success
Episode Summary
An in-depth show covering the less-discussed aspects of Black Friday / Cyber Monday email and sms strategy for eCommerce brands. Stephen will discuss the two things to do before the prime holiday season hits and walk through the entire holiday calendar through early 2023. The episode covers lessons learned from Needle Movement managing BFCM campaigns for many years and what digital marketers can expect for the most important sales season of the year.
Highlights:
(02:30) BFCM and the Holiday Season
(03:54) The Idea of Learning, Unlearning and Re-learning
(08:21) The Reason to start SMS Marketing
(10:50) Gorgias Chat: What’s in it?
(14:20) What are the skills necessary for an email marketing team?
(18:06) Why you need to prepare for email automation for the holiday season
(21:52) The Holiday Calendar: What you need to know and things you should do
(35:12) Different email messages that work with buyers and subscribers
Image credit: Shopify Partners.
Links Mentioned
Gorgias Playbook: The CX-Driven Chat Growth Playbook
Attentive Black Friday: Black Friday Cyber Monday Strategies | Attentive
Shopify Black Friday: Black Friday eCommerce: 18 Idea, Tips, and Strategies for 2022
Klaviyo Black Friday: Black Friday Cyber Monday email campaign examples [2022]
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