episode 45 - the future direction of shopify with rick watson
Episode Summary
Did you know late Spring is Shopify announcement season? It's when CEO Tobi Lutke & company typically broadcast a stream of new features in sync with its annual conference, Shopify Unite. Special guest Rick Watson will guide us through a discussion on key Shopify executive departures and the latest alpha on where the platform is headed in the next 12 months.
Sometimes, experts get granular when they discuss Shopify how-tos and digital marketing hacks. We'll do the exact opposite and walk through their big-picture roadmap: Marketplaces, wholesale, international, Shopify Pay, Shopify Fulfillment Network, CFO-as-a-service (Shopify Balance) and even their stock price on this episode.
EPISODE HIGHLIGHTS:
[8:35] Where is Shopify at right now and what are its weaker areas?
[10:14] Will Shopify run a marketplace where each store can be promoted through a central web presence?
[12:00] What's the progress on Shopify's Fulfillment Network?
[13:15] Shopify Capital and Shopify Balance, its CFO-as-a-service announced in 2020
[14:30] Shop Pay and Installments. Is Tobi Luttke exploring decentralized finance?
[18:07] Shopify's challenge with the Asian and Latin American markets
[22:00] The two big headliners for Shopify
[26:08] The state of eCommerce - logistics and McDonald's
[28:35] The key formula for innovation at companies. How to utilize employees in the process
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