Creating social media content can be a huge time-suck and often, takes up the valuable bandwidth of marketing teams. Join us with special guest Kate Bradley Chernis for an innovative fix. She is the CEO and co-founder of Lately AI, a social media automation platform which helps brands turns videos and website content into rapid-fire social media posts. We'll walk through Kate's journey from Sirius XM Radio DJ to emerging tech entrepreneur, the current state of content automation, and the exciting new tools available for emerging brands to do social media marketing at scale. Lately AI counts companies as diverse as SAP, Gary Vaynerchuk (and Needle Movement) as their current clients.

EPISODE HIGHLIGHTS:

• [4:15] Kate’s unique journey to becoming the founder of Lately AI: from line cook to Sirius radio DJ to AI leader.

• [8:10] How to create consistent style while keeping the human touch. When to break the rules (and when not to)

• [15:08] Kate’s experiences with Gary Vaynerchuk and working with his company, Vayner Media on content automation.

• [18:45] Use cases for eCommerce brands for AI content automation: autogenerating content and a writing model that scales.

• [23:21] Lately AI uses all blog posts, podcasts, videos and any longform content to use everything, all the content you created.

• [25:48] How should a marketing department handle automation? Is it tools or processes that create efficiency?

• [28:05] Advantages of Lately AI in content creation and brand marketing: how to inject personality and bring automation into the voice of the brand.

• [32:45] Kate’s favorite songs and her broad impressions on music based on time as a radio deejay and as the wife of a musician.