On this solo episode is Part Two of holiday marketing and Black Friday Cyber Monday Strategy.  Definitely check out the companion episode,  Part I, Episode 28 which was taped back in August. Everyone's crystal ball is a bit wonky - COVID has changed the landscape and this will be a unique BFCM with different dynamics.  Especially with the shipping carriers.

Holidays are all about sales, right?  So, we took a deep dive into the anatomy of a Good Sale from website execution to email to some cool extras that communicate urgency like countdown timers.  And then, we'll circle some dates on the holiday calendar that you should pay close attention to since they tend to be high volume sales days.

EPISODE HIGHLIGHTS:

• [5:02] Stephen discusses his first show back in Brooklyn after four months and an update on Nico.

• [9:42] How COVID-19 eCommerce have changed month-over-month throughout the year.

• [11:24] Why best practice isn’t always the best tactic on digital.

• [12:03] A few examples of how companies can stand out in a very crowded eCommerce landscape where consumers are exposed to many brands’ advertising: TikTok, selling through influencers, give-back sales with heart, using SMS to get around the email inbox

• [16:16] How December 2020 will be different because of shipageddon.

• [20:25] How to get the sales shopper. What’s the anatomy of a sale?

• [20:44] Short duration, Countdown timers, FOMO, auto-apply Shopify discounts

• [24:40] What I’ve learned from Hall & Oates, Bon Jovi, The Black-Eyed Peas and The Weeknd about Black Friday. Why you should stagger your promotions.

• [27:25] A few dates to circle on the holiday marketing calendar (BFCM, Giving Tuesday, Green Monday)

• [30:25] Shipping deadlines and how to strategize December promotions.