Ep 32: Giving Back: The Secret Weapon to More Sales with Mel Lubey
Episode Summary
Today, we’ll talk about an appealing provider within the conscious consumer space, DailyKarma. How giving back within an eCommerce store is worlds easier than it used to be and how certain stores are boosting their conversion rates and acquiring new customers through give-back charity campaigns.
Our guest today, Mel Lubey is the Chief Impact Officer at DailyKarma where she spends her days helping brand partners integrate giving back seamlessly into their e-commerce experiences through their app, Shop for Good. She has a passion for advocacy that extends into everything she does from her work at DailyKarma to her passion work in maternal health advocacy. She has a strong penchant for curse words & vintage clothing.
EPISODE HIGHLIGHTS:
[00:50] How Melaney got involved, utilized, and curated its engagement tools for brand partners in Shopify through the DailyKarma give back app
[02:51] The birth of Daily Karma on the Shopify store and the options of running charitable campaigns which includes compliance meetings and customer-facing widgets
[09:02] Feasibility of Good Karma on brand partners in Shopify. Mel walks through a DailyKarma case study with the famous dessert restaurant Milk Bar.
[12:00] Changes and effects of progressing e-commerce today to every consumer
[13:19] How Helm Boots ran a Feed American charity campaign on their website
[17:35] Why conscious capitalism is hitting home in the year 2020. How conscious consumers are amplifying their behavior and voting with their wallets.
[21:23] Impact on conversions; being mission-driven and passionate as consumers looking forward to an organization you support like the Black Lives Matter movement.
[22:20] How the popular Shopify Plus brand Ivory Ella boosted conversion rates through their partnership with Daily Karam.
[27:26] How brands can react quickly to real-time events such as disaster relief via charitable campaigns. What makes it much easier to do today.
[31:27] Analytical side of things; integrating CRM and tracking your dashboard with Daily Karma
[35:39] The trends in 2020 and strategies for social impact and conscious consumerism standpoint in encouraging customer engagement. Consumers are asking for follow through “You cared about Black Lives Matter back in June, what are you doing right now?”
[39:45] The most important stepping stones as a brand on Daily Karma
[41:46] Opportunism on charitable giving; how you stay relevant without appearing opportunistic to consumers
[46:39] Understanding brands, giving room for improvement and to grow
Links + Resourced Mentioned
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