People nowadays spend a lot of time shopping on the go rather than going to a physical store for convenience. Due to these upgrades in our modern technology, conversational marketing is another effective way of speeding up sales in a business.

In this solo episode, I will breakdown the things that make conversational marketing an effective way of boosting your sales while increasing customer engagement by helping you understand this method. There are also key points on why companies fail in these methods you can take note of so you can maneuver your gameplay and successfully do it.

You can start practicing this method with this list of platforms you can explore later on. I will also share with you the importance of managing and setting up your team to successfully work this out.

EPISODE HIGHLIGHTS:

• [03:50] Increasing the chance of profitability and other advantages of having your own media

• [07:47] Conversational marketing as an effective method in speeding up sales

• [09:27] From events, large scale, and small scale businesses; how other companies effectively do it

• [14:22] Steps of each channel you are utilizing and the role they’re playing

• [20:00] The benefits of using cases for conversation or flow automation

• [23:00] Shortlist of popular tools and platforms for conversation marketing and how they’re helpful in your business

• [27:30] Practicing conversational marketing today as the first-mover advantage from competitors

• [28:33] 2014; paid social ads became popular, and the huge change in social media marketing

• [30:18] Setting your team for success and more tips on establishing effective conversational marketing in your company

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