Episode 57: Getting the PR that You Deserve with Stephen Karaolis
Episode Summary
In any business, good PR is always an edge. How can you establish high media exposure for your company?
In today’s episode of the Needle Movement Podcast, we are joined by Stephen Karaolis, Founder and CEO of Pear the Agency– a PR agency focused on working with fast-growth companies and startups. Stephen and his team have landed clients in top-tier publications such as The Wall Street Journal, Business Insider, Glamour Inc, and more.
Stephen will give us some tips on how companies should handle PR and how to use social media for additional exposure, and even how to build relationships with reporters that can help you with your press release or pitch.
Highlights:
(01:43) How did Pear the Agency start and what does it do for the clients?
(08:27) How can you get that hook that's going to attract that attention that you want for your business?
(10:36) Twitter: A Great Place for PR and More Opportunities
(14:09) Pear the Agency: How has it been growing throughout the years?
(17:27) Online tools to help you measure PR
(20:26) What is the process of validation in companies?
(26:04) Stephen’s tips and point of view on doing PR
(30:15) What is the best piece of advice that Stephen would share with a digital marketer?
(36:06) Stephen’s one song that you should listen to at least once
Links Mentioned
Twitter: Stephen Karaolis
LinkedIn: Stephen Karaolis
Instagram: Stephen Karaolis
Website: Pear the Agency
Email: stephen@pairtheagency.com
Other Mentioned:
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