Are you ready for the “American Idol” of eCommerce? Our first annual BFCM awards recognize the brands that excelled on Black Friday, Cyber Monday and this holiday season with awards categories such as “Favorite Holiday Tactic” and “Best New Marketing Trend”. From seeing thousands of brands unleash their new digital marketing in the 4th quarter, important new trends and savvy tactics are emerging which we’ll highlight as people prepare for the next year and holiday season.

Our two judges are Corinne Watson, researcher and writer for the SMS provider, Postscript and Christina Hagopian, the President and Creative Director of Hagopian Ink, an eCommerce marketing and email design agency.
 

EPISODE HIGHLIGHTS:

• Intro to the BFCM (“Black Friday Cyber Monday”) Awards and how our three judges evaluated brands and tactics. 

• Selection and commentary on the 3 brands mentioned for “Best Brand” that excelled this holiday season.

• Selection of Favorite Holiday Marketing Tactics: conversation marketing, countdowns and gamification of eCommerce (Quizzes, free order strategy)

• Best New Trend of Holiday 2020: A sales calendar, how Black Friday went from gift-giving to being the Super Bowl of deals and the importance of respecting the audience. 

• Biggest Surprise of 2020: Thanksgiving was a huge day, SMS is still in early innings and the impact of COVID-19

• Learnings from Holiday Season 2020 and how to translate those into early 2021 wins and prepare for BFCM 2021. Topics include: The importance of experimentation, staying on-brand, list growth and lead nurturing. 

• Best Song selections for the panel.