Ep 31: SMS Marketing Explained with Alicia Thomas of Postscript
Episode Summary
As an essential tool in our day-to-day communication, SMS marketing today is also becoming an increasingly significant part of effective eCommerce digital marketing.
Alicia Thomas, the community director at Postscript, joins us in this fresh new episode about SMS marketing for Shopify stores. And she’s the perfect person to speak with about conversation marketing since she was an early member of Klaviyo AND now, Postscript.
On a mission to teach the world how to use SMS marketing the right way, Alicia dives deep into the world of SMS marketing best practices and shares successful tactics learned from the results of working with hundreds of Shopify and Shopify Plus merchants.
EPISODE HIGHLIGHTS:
[2:12] Alicia’s background story and her experiences with Klaviyo in email marketing and now, Postscript.
[5:02] Why merchants should start SMS now instead of just waiting for it to go mainstream or for more merchants?
[07:40] SMS Educational Resources from Postscript including its 2-hour SMS certification course available to all and ReallyGoodTexts.com, its new site to find well-done SMS marketing examples.
[12:10] Combining SMS and Email marketing and making them work together to unleash their full potential
[16:52] How SMS can bolster your 4th quarter marketing strategy.
[18:14] Where and how brands can start campaigning
[18:42] Keywords: the highest converting message for brands.
[19:22] How to run a multi-channel cart abandonment campaign with SMS and email.
[19:42] Running a Welcome Series via SMS marketing and how to leverage your loyalty program through this channel.
[21:03] SMS vs. MMS - which performs better. With SMS creative, what should you look out for in terms of character length, image selection and emojis.
[23:35] Alicia’s favorite list growth tactics for SMS including how to easily convert your email subscribers into your SMS list.
[27:28] A walk through of your influencer marketing campaign and how you can create an authentic voice through SMS.
[28:50]Growing your SMS list through influencers and utilizing keywords/ code technique
[30:29] Where will SMS be in 2 years time? Alicia makes predictions.
[34:58] What should merchants do if they’re on the fence about SMS? How to get SMS certified to learn about how it can help your business.
[38:03] How to reach Postscript and Alicia and a place on Twitter that she highly recommends.
Links + Resourced Mentioned
SMS Certification Course:
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