Ep 21: MASTERING ECOMMERCE FUNNELS: With CHASE CLYMER
Episode Summary
Chase Clymer, host of the Honest eCommerce podcast and Shopify agency owner visits our podcast to show us how to create ridiculously effective eCommerce funnels. He walks through each phase of the customer journey with concrete examples and distills the requirements of each funnel step into a repeatable sales formula.
EPISODE HIGHLIGHTS:
[6:44] How people should think of the Shopify platform
[8:43] Why people with terrible websites have successful million dollar businesses.
[10:09] What a brand with not the best ecommerce conversion rate could do to fix it.
[12:11] Surveying customers and how to approach copy creation.
[13:30] How COVID-19 is accelerating eCommerce results as a percentage of overall retail.
[17:16] eCommerce customer funnels and the customer journey
[17:56] Creating an effective top of the funnel strategy
[22:30] Why retargeting is the simplest funnel in the world.
[24:23] Brands that are doing great “middle funnel” content: Chubbies and Patagonia
[25:13] How content helps conversions on the middle funnel.
[26:30] How much new content are multi-million dollar brands that are successful on social media producing?
[28:15] Building systems for content production
[31:18] Bottom of funnel tactics including targeting visitors who have visited areas multiple times.
[35:38] Case study of creating a separate abandoned cart funnel for a bestseller to double conversation.
[37:06] Strategies for different portions of the funnel.
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