This episode launches an entire month focused on email marketing-related topics. Why talk about email so much? because it really works.

After 2019 year-end review of marketing trends, email shined through and while most brands dabble in email marketing, there are many lost opportunities.

Today, we talk with special guest, Dylan Kelley, the owner of Wavebreak, an email marketing agency that helps Shopify entrepreneurs scale to 8-figures and beyond to discuss what brands should do moving forward and his unique insights from running email accounts for multimillion dollar brands.

EPISODE HIGHLIGHTS

• [2:53] Dylan walks thru the origins from his time in website design to specializing conversion rate optimization and working with brands that have large social media advertising accounts and how the volatility of results slowly led him to find his calling with email marketing.

• [6:50] How Email marketing is the biggest secret in eCommerce. And Dylan’s formula for doubling revenue thru email.

• [8:35] Dylan wants thru his initial struggles of taping his first podcast episodes and how his process has gotten simpler over time.

• [12:45] The trend of email marketing as a broadcast strategy and being used by thought leaders and past eCommerce. How Andreessen Horowitz just gave $15 million to Substack. Web Smith of 2pm and the newsletter Heated cited as examples.

• [16:13] The big brands are leveraging emails because it works. Dylan discusses clients that are making $1 million per month on email. And how email is working across verticals and many different age demographics.

• [18:06] Stephen and Dylan discusses the true ROI of email marketing. And how it’s much higher than many brands think.

• [20:50] What are the biggest mistakes that brands make on email marketing? The obstacles that brands confront when trying to optimize their long-term email marketing strategy.

• [22:44] How to find customers objections to the purchase and then, use email marketing to answer their objections.

• [24:05] What’s the split between automated email revenue and the revenue generated from regular full-file email blasts?

• [25:20] Getting all your bases covered with email automations. Abandoned Cart, Browse Abandonment, Welcome Series, Post-Purchase. Working with Shopify Plus and Klaviyo platform together.

• [30:15] How to design for email marketing strategy and focus on what will drive conversions. How many seconds do people look at emails on average?  

• [32:53] A healthy way to figure out how to grow your email subscriber lists. What are the best ways to acquire email subscribers and how to use offers?

• [37:25] What are the newer trends in email? Using data to make better decisions and pulling from internal dashboards.

• [40:25] How does SMS text marketing figure into email marketing. Is it a complementary service or will it hamper email revenue in the near future? What are the demographics of SMS marketing?

• [44:03] How businesses should do digital marketing strategy for the near future: focusing on a few things vs. trying to do everything well.

• [45:45] Dylan discusses Wavebreak’s next steps and introduces a series that they’ve created on eCommerce retention marketing.

Dylan's Agency Website – Wavebreak

The Wavebreak Podcast – Grow Your Shopify Store

Retention Marketing: The 3 Pillars of Profitable eCommerce Growth (by Wavebreak)

2pm Newsletter