Ep 6: A modern family reunion with Ancestry tools and 23andME (guest Thaylin Burns)
Episode Summary
Ever curious on how to locate a long-lost relative or delve further into your family history? Thaylin Burns will tell us his story of how he was able to reunite with his biological father and meet five new siblings for the first time.
On the show, we walk through five tactics that people can use with tools such as 23andMe to find additional members of your family and the pitfalls and tricks to reaching out to distant relatives in hopes of filling out your family tree. As marketers, we tackle family reunification with the same zeal as customer acquisition and conversion optimization during this special episode.
Doing the show, we’ll walk thru:
How finding family members can be fun for marketers.
Thaylin Burn’s background and why he became curious about finding relatives.
The background of female founder Anne Wojicski and her inspiration to starting 23andMe including a disclaimer about data sharing.
How you can use the DNA relatives feature of 23andMe to identify family matches.
Why email and messaging while you communicate with relatives via 23andMe can be the leaky faucet to reunifying with family members.
How his cousin Paulina, another 23andMe user, was a huge contributor to him finding other family. Is there someone like this in your family too?
Why Thaylin used MyHeritage.com to bolster the information he already had.
Thaylin discusses how he went from zero siblings to five brothers and how that impacts his holiday travel.
Links + Resourced Mentioned
Anne Wojcicki - CEO of 23andMe
23andMe - Health and Ancestry DNA Testing
MyHeritage.com - DNA Testing and Family History
Here’s a picture of Thaylin alongside his biological father. See any resemblance?
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